A Preventive Model Poised to Reshape America's Food Safety and Health Landscape

Across the United States, the food industry faces a dual reckoning. On one side are the persistent risks of foodborne illnesses, affecting tens of millions each year. On the other, a national health crisis driven by chronic, non-communicable diseases linked to poor nutrition—conditions that account for the overwhelming majority of deaths and healthcare expenditures. In the midst of this complex landscape, a new consultancy is preparing to launch with an ambition that reaches beyond business optimization. THINKING OUTSIDE THE BOX LLC, headquartered in Aventura, Florida, is being structured as a solution-driven firm committed to preventive health through smarter food management.

The consultancy, though yet to begin operations, aims to address critical gaps in food safety and public nutrition by partnering with food service providers, retailers, schools, and health-oriented manufacturers. Designed as a multifaceted consulting platform, THINKING OUTSIDE THE BOX LLC will offer guidance on regulatory compliance, kitchen efficiency, nutritional innovation, and workforce training. The goal is to equip clients with tools that not only meet current standards but anticipate future public health needs.

At the heart of the project is Ms. Camara, a professional with an extensive career spanning nutritional sciences, food chemistry, and operational leadership. Her academic path began with a technical education in food chemistry, followed by a nutrition degree from the Federal University of Rio de Janeiro and advanced studies in dietetics and business administration. Over the past two decades, she has applied her expertise in a variety of real-world settings—from managing food safety systems in hospitals to co-owning a bakery recognized for its health-conscious offerings.

Ms. Camara sees the consultancy as an opportunity to merge her diverse experience into a single, purpose-driven entity. “What we’re building is not just a service firm—it’s a vehicle for public impact,” she said. “We want to help food businesses succeed, yes, but also to help them play a role in reducing preventable disease and improving quality of life across the country.”

The timing aligns with wider economic and regulatory shifts. As U.S. food service revenue continues to grow—with forecasts projecting it will nearly double by 2030—businesses are under pressure to deliver both profitability and public responsibility. Meanwhile, increasing complexity in compliance standards, coupled with a shortage of trained professionals in food safety and nutrition, has left many organizations without adequate internal capacity to meet these demands.

THINKING OUTSIDE THE BOX LLC proposes to fill that gap through customized, research-informed services. Initial offerings will include food safety audits tailored to FSMA, HACCP, and ISO 22000 standards; nutritional menu development with a focus on preventive health; and operational consulting to reduce waste, improve purchasing, and streamline staff training. Educational content, both in-person and digital, is also expected to play a central role—providing clients with reusable knowledge assets rather than one-time interventions.

Equally important is the company’s commitment to talent development. With the U.S. facing a documented shortfall in skilled food safety personnel and registered dietitians, Ms. Camara plans to incorporate structured training programs into the consultancy’s business model. The aim is not just to support clients but to contribute to rebuilding workforce capacity in an increasingly vital field.

While the company’s official launch is forthcoming, its underlying philosophy has already taken shape. The focus on prevention—rather than reaction—places it in alignment with broader public health strategies calling for earlier intervention, better food literacy, and more accountable supply chains. And in contrast to firms that deliver static reports or outsourced operations, THINKING OUTSIDE THE BOX LLC positions itself as a collaborative partner, embedding sustainable practices directly within its clients’ organizational cultures.

The potential ripple effects extend well beyond individual business metrics. If successful, the model could support healthier consumer habits, reduce reliance on emergency healthcare, and elevate food safety performance across entire sectors. It could also offer an economic return—by mitigating the staggering costs of foodborne illnesses and nutrition-related chronic diseases, which collectively run into the hundreds of billions annually.

For Ms. Camara, the opportunity is both professional and deeply personal. Her journey, from leading food operations in Brazil to building a consultancy in the United States, reflects a lifelong belief in the role of nutrition and safety in shaping better futures. Her new venture will carry that belief forward, aiming not just to advise, but to influence, and ultimately, to transform.